Plasticbot
2023 – ongoing
Industry: sustainability & plastics
Type: educational content series
The client
ALPLA is a global packaging company with over 30 years of experience in plastic recycling and sustainable production. La Plastica è Cambiata, Cambia Idea sulla Plastica is their italian editorial project focused on raising public awareness about plastic and recycling.
The challenge
The client needed a dedicated section for younger audiences within La Plastica è Cambiata, Cambia Idea sulla Plastica. The solution was Plasticbot, an integrated campaign built around a character created to make plastic and recycling easy to understand for children, families, and schools. Through storytelling, games, and playful visuals, a complex topic became something kids could actually connect with.
Results & impact
3 educational animated episodes created (2023–2025)
285,000+ total YouTube views
Used in school workshops across Italy (ongoing)
Reached thousands of children, families, and educators
My role
Creative direction & design
Character design, visual identity
Website design
Integrated campaign across print and digital platforms
Editorial & print design
Content & animation
Scriptwriting
Motion graphics, character animation & full production
Project management
Project coordination
Production files for print & digital
Copywriter collaboration
Video animation
2023 – How to recycle plastic
2024 – The history of plastic
2025 – The properties of plastic
Social media posts
Advertising
Print campaign developed for Internazionale Kids magazine (September–October 2024), using a quiz designed to teach children about plastic recycling and its properties.
Plasticbot Lab
Plasticbot Lab is a dedicated section within the La Plastica è Cambiata website, designed as an educational space for children, parents and teachers. The page follows European Accessibility Standars, ensuring inclusive and easy-to-use navigation.
The content is organized into three main sections:
Print & Play
Ready-to-print games designed to learn through play.
Hands-on Plastic
Creative activities that transform bottles, caps and containers into new objects.
Plasticbot Adventures
A series of animated episodes where Plasticbot explores plastic through stories, curiosities and practical tips.
Visit the website
Printable materials
Plasticbot
2023 – ongoing
Industry: sustainability & plastics
Type: educational content series
The client
ALPLA is a global packaging company with over 30 years of experience in plastic recycling and sustainable production. La Plastica è Cambiata, Cambia Idea sulla Plastica is their italian editorial project focused on raising public awareness about plastic and recycling.
The challenge
The client needed a dedicated section for younger audiences within La Plastica è Cambiata, Cambia Idea sulla Plastica. The solution was Plasticbot, an integrated campaign built around a character created to make plastic and recycling easy to understand for children, families, and schools. Through storytelling, games, and playful visuals, a complex topic became something kids could actually connect with.
My role
Creative direction & design
Character design, visual identity
Website design
Integrated campaign across print and digital platforms
Editorial & print design
Content & animation
Scriptwriting
Motion graphics, character animation & full production
Project management
Project coordination
Production files for print & digital
Copywriter collaboration
Results & impact
3 educational animated episodes created (2023–2025)
285,000+ total YouTube views
Used in school workshops across Italy (ongoing)
Reached thousands of children, families, and educators
Video animation
2023 – How to recycle plastic
2024 – The history of plastic
2025 – The properties of plastic
Social media posts
Advertising
Print campaign developed for Internazionale Kids magazine (September–October 2024), using a quiz designed to teach children about plastic recycling and its properties.
Plasticbot Lab
Plasticbot Lab is a dedicated section within the La Plastica è Cambiata website, designed as an educational space for children, parents and teachers. The page follows European Accessibility Standars, ensuring inclusive and easy-to-use navigation.
The content is organized into three main sections:
Print & Play
Ready-to-print games designed to learn through play.
Hands-on Plastic
Creative activities that transform bottles, caps and containers into new objects.
Plasticbot Adventures
A series of animated episodes where Plasticbot explores plastic through stories, curiosities and practical tips.
Visit the website
Printable materials
Plasticbot
2023 – ongoing
Type: educational content series
Industry: sustainability & plastics
The client
ALPLA is a global packaging company with over 30 years of experience in plastic recycling and sustainable production. La Plastica è Cambiata, Cambia Idea sulla Plastica is their italian editorial project focused on raising public awareness about plastic and recycling.
The challenge
The client needed a dedicated section for younger audiences within La Plastica è Cambiata, Cambia Idea sulla Plastica. The solution was Plasticbot, an integrated campaign built around a character created to make plastic and recycling easy to understand for children, families, and schools. Through storytelling, games, and playful visuals, a complex topic became something kids could actually connect with.
My role
Creative direction & design
Character design, visual identity
Website design
Integrated campaign across print and digital platforms
Editorial & print design
Content & animation
Scriptwriting
Motion graphics, character animation & full production
Project management
Project coordination
Production files for print & digital
Copywriter collaboration
Results & impact
3 educational animated episodes created (2023–2025)
285,000+ total YouTube views
Used in school workshops across Italy (ongoing)
Reached thousands of children, families, and educators
Video animation
2023 – How to recycle plastic
2024 – The history of plastic
2025 – The properties of plastic
Social media posts
Advertising
Print campaign developed for Internazionale Kids magazine (September–October 2024), using a quiz designed to teach children about plastic recycling and its properties.
Plasticbot Lab
Plasticbot Lab is a dedicated section within the La Plastica è Cambiata website, designed as an educational space for children, parents and teachers. The page follows European Accessibility Standars, ensuring inclusive and easy-to-use navigation.
The content is organized into three main sections:
Print & Play
Ready-to-print games designed to learn through play.
Hands-on Plastic
Creative activities that transform bottles, caps and containers into new objects.
Plasticbot Adventures
A series of animated episodes where Plasticbot explores plastic through stories, curiosities and practical tips.
Visit the website
Printable materials
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