Serioplast
2024
The client
Serioplast is a global company specialized in rigid plastic packaging for home care, food, personal care and pharma sectors. It operates as a group with five specialized companies: Seriomac, Seriohub, Seriomould, Seriopharma, and Serioloop.
The challenge
Developed for the group's 50th anniversary, this project involved a full rebrand across six companies. The goal was to modernize a 50-year-old brand without losing the recognition the group had built over five decades.
My role
Art direction
Logo restyling
Group visual identity system
Brand guidelines development
Institutional videos
Restyling logo


Visual System











Institutional video
Serioplast
2024
The client
Serioplast is a global company specialized in rigid plastic packaging for home care, food, personal care and pharma sectors. It operates as a group with five specialized companies: Seriomac, Seriohub, Seriomould, Seriopharma, and Serioloop.
The challenge
Developed for the group's 50th anniversary, this project involved a full rebrand across six companies. The goal was to modernize a 50-year-old brand without losing the recognition the group had built over five decades.
My role
Art direction
Logo restyling
Group visual identity system
Brand guidelines development
Institutional videos
Restyling logo




Visual System






















Institutional video
Visual System











Restyling logo




Institutional video
Serioplast
2024
The client
Serioplast is a global company specialized in rigid plastic packaging for home care, food, personal care and pharma sectors. It operates as a group with five specialized companies: Seriomac, Seriohub, Seriomould, Seriopharma, and Serioloop.
The challenge
Developed for the group's 50th anniversary, this project involved a full rebrand across six companies. The goal was to modernize a 50-year-old brand without losing the recognition the group had built over five decades.
My rol
Art direction
Logo restyling
Group visual identity system
Brand guidelines development
Institutional videos
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