Serioplast
2024
Industry: Plastics & B2B
Type: full brand rebrand & visual identity system
The client
Serioplast is a global company specialized in rigid plastic packaging for home care, food, personal care and pharma sectors. It operates as a group with five specialized companies: Seriomac, Seriohub, Seriomould, Seriopharma, and Serioloop.
The challenge
Developed for the group's 50th anniversary, this project involved a full rebrand across six companies. The goal was to modernize a 50-year-old brand without losing the recognition the group had built over five decades.
Results & impact
Full rebrand successfully launched and implemented
Comprehensive visual identity system adopted
Updated brand presence across all corporate touchpoints
My role
Creative direction & design
Art direction for full rebrand initiative
Logo restyling & visual identity
Comprehensive group visual identity system
Brand guidelines development (100+ page brand manual covering all companies)
Institutional video production
Restyling logo
Visual System
Institutional video
Serioplast
2024
Industry: Plastics & B2B
Type: full brand rebrand & visual identity system
The client
Serioplast is a global company specialized in rigid plastic packaging for home care, food, personal care and pharma sectors. It operates as a group with five specialized companies: Seriomac, Seriohub, Seriomould, Seriopharma, and Serioloop.
The challenge
Developed for the group's 50th anniversary, this project involved a full rebrand across six companies. The goal was to modernize a 50-year-old brand without losing the recognition the group had built over five decades.
My role
Creative direction & design
Art direction for full rebrand initiative
Logo restyling & visual identity
Comprehensive group visual identity system
Brand guidelines development (100+ page brand manual covering all companies)
Institutional video production
Results & impact
Full rebrand successfully launched and implemented
Comprehensive visual identity system adopted
Updated brand presence across all corporate touchpoints
Restyling logo
Visual System
Institutional video
Visual System
Restyling logo
Institutional video
Serioplast
2024
Industry: Plastics & B2B
Type: full brand rebrand & visual identity system
The client
Serioplast is a global company specialized in rigid plastic packaging for home care, food, personal care and pharma sectors. It operates as a group with five specialized companies: Seriomac, Seriohub, Seriomould, Seriopharma, and Serioloop.
The challenge
Developed for the group's 50th anniversary, this project involved a full rebrand across six companies. The goal was to modernize a 50-year-old brand without losing the recognition the group had built over five decades.
My role
Creative direction & design
Art direction for full rebrand initiative
Logo restyling & visual identity
Comprehensive group visual identity system
Brand guidelines development (100+ page brand manual covering all companies)
Institutional video production
Results & impact
Full rebrand successfully launched and implemented
Comprehensive visual identity system adopted
Updated brand presence across all corporate touchpoints
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