Spain Tourism in Italy
2020–2024
Industry: tourism & marketing
Type: gamification | social media & digital marketing
The client
Spain Tourism in Italy is the official body responsible for promoting Spain as a travel destination for the Italian market. At the time, each country operated its own independent social media presence, before Spain unified its global accounts in 2025.
The challenge
Over four years, the goal was to build and maintain an active and engaged community around Spanish tourism through gamification and prize contests. Each initiative required its own visual identity, logo, and aesthetic, always built around a specific concept connected to Spain and its culture. In total, 16 initiatives were developed, including 6 prize contests, all promoted across Instagram, Facebook, Linkedin, and Twitter.
Results & impact
16 gamified campaigns and initiatives successfully launched across all platforms
6 gamified contests with prizes executed
Ranked in top 3 engagement every year among all European Spain Tourism offices
My role
Creative direction & design
Art direction for integrated campaign series
Designed unique visual identities & logos for each initiative
Concept development participation
Visual consistency across all platforms
Advertising and social media visuals (Instagram, Facebook, LinkedIn, X)
Copywriting feedback, messaging optimization
Spagna Green
The visual identity
The logo merged hand-drawn typography with a clean sans-serif typeface, balancing organic and urban aesthetics to reflect sustainability's core message. Two shades of green reinforced the environmental theme, while a red-accented carnation (Spain's national flower) at the top created a visual bridge between nature and national identity. The red accent tied everything back to Spain visually.
The gamification
A 5-question personality quiz designed to match Italian travelers with their ideal sustainable Spanish experience. The gamification mechanic was simple: users answered questions about their travel preferences (urban sustainability, nature exploration, and food & wine experiences) and received a personalized tourism guide based on their profile.
Personalized result badges
Each outcome was paired with a custom icon-badge that visually represented the recommended experience.
Sustainable City Explorer
When you travel to a new city, you always look for the most sustainable solutions: from transportation to social and cultural initiatives. You show a genuine interest in sustainable and culturally rich destinations, which is why Valencia is the perfect city for you!
Download the guide and discover Valencia, Europe's Green Capital 2024.
Nature Adventurer
When you plan your trips, you always seek out the best outdoor experiences to fully immerse yourself in nature. That's why Spain's national parks and nature reserves in the north offer exactly what you're looking for!
Download the guide and discover some spectacular natural activities for your next adventure.
Gourmet & Sustainable Explorer
When organizing a trip, there's nothing more important than enjoying authentic gastronomic experiences. You love treating yourself to local, farm-to-table dishes and regional products. That's where Spain's wine routes are perfect for you: delightful wine tourism experiences where you can visit wineries, stay in vineyard accommodations, and participate in tasting courses.
Download the guide and discover the Spain's wine routes!
Advertising visuals
Visuals created for Instagram, Meta, Twitter and Linkedin to promote the quiz.
Spain Wine Quiz
The visual identity
The logo featured two wine glasses in red and white, mirroring Spain's flag colors. The glasses were rotated to echo the silhouette of question marks ¿? that outlined them, a nod to Spanish grammar's distinctive punctuation and the quiz's exploratory nature.
The gamification
A five-question knowledge quiz that assessed users' understanding of Spanish wines while offering the chance to win a trip to experience an authentic wine tourism journey.
Personalized result badges
Wine Enthusiast
You've just started your journey into Spanish wines, but there's so much more to explore. Continue discovering the Rutas del Vino to unlock the secrets of Spanish wine culture.
Wine Taster
Congratulations, your knowledge of Spanish wines is solid and you're on the right path to becoming a true expert. Keep exploring and deepen your understanding through the Rutas del Vino.
Sommelier
You're a genuine Spanish wine expert. This delicious world holds no secrets for you. You have in-depth knowledge of regions, grape varieties, and wine traditions. As a true sommelier, don't miss the wine route experiences across Spain's Rutas del Vino.
Advertising visuals
Custom graphics created for Instagram, Meta, Linkedin and Twitter.
Spain Tourism in Italy
2020–2024
Type: gamification | social media & digital marketing
Industry: tourism & marketing
The client
Spain Tourism in Italy is the official body responsible for promoting Spain as a travel destination for the Italian market. At the time, each country operated its own independent social media presence, before Spain unified its global accounts in 2025.
The challenge
Over four years, the goal was to build and maintain an active and engaged community around Spanish tourism through gamification and prize contests. Each initiative required its own visual identity, logo, and aesthetic, always built around a specific concept connected to Spain and its culture. In total, 16 initiatives were developed, including 6 prize contests, all promoted across Instagram, Facebook, Linkedin, and Twitter.
My role
Creative direction & design
Art direction for integrated campaign series
Designed unique visual identities & logos for each initiative
Concept development participation
Visual consistency across all platforms
Advertising and social media visuals (Instagram, Facebook, LinkedIn, X)
Copywriting feedback, messaging optimization
Results & impact
16 gamified campaigns and initiatives successfully launched across all platforms
6 gamified contests with prizes executed
Ranked in top 3 engagement every year among all European Spain Tourism offices
Spagna Green
The visual identity
The logo merged hand-drawn typography with a clean sans-serif typeface, balancing organic and urban aesthetics to reflect sustainability's core message. Two shades of green reinforced the environmental theme, while a red-accented carnation (Spain's national flower) at the top created a visual bridge between nature and national identity. The red accent tied everything back to Spain visually.
The gamification
A 5-question personality quiz designed to match Italian travelers with their ideal sustainable Spanish experience. The gamification mechanic was simple: users answered questions about their travel preferences (urban sustainability, nature exploration, and food & wine experiences) and received a personalized tourism guide based on their profile.
Personalized result badges
Each outcome was paired with a custom icon-badge that visually represented the recommended experience.
Sustainable City Explorer
When you travel to a new city, you always look for the most sustainable solutions: from transportation to social and cultural initiatives. You show a genuine interest in sustainable and culturally rich destinations, which is why Valencia is the perfect city for you!
Download the guide and discover Valencia, Europe's Green Capital 2024.
Nature Adventurer
When you plan your trips, you always seek out the best outdoor experiences to fully immerse yourself in nature. That's why Spain's national parks and nature reserves in the north offer exactly what you're looking for!
Download the guide and discover some spectacular natural activities for your next adventure.
Gourmet & Sustainable Explorer
When organizing a trip, there's nothing more important than enjoying authentic gastronomic experiences. You love treating yourself to local, farm-to-table dishes and regional products. That's where Spain's wine routes are perfect for you: delightful wine tourism experiences where you can visit wineries, stay in vineyard accommodations, and participate in tasting courses.
Download the guide and discover the Spain's wine routes!
Advertising visuals
Visuals created for Instagram, Meta, Twitter and Linkedin to promote the quiz.
Spain Wine Quiz
The visual identity
The logo featured two wine glasses in red and white, mirroring Spain's flag colors. The glasses were rotated to echo the silhouette of question marks ¿? that outlined them, a nod to Spanish grammar's distinctive punctuation and the quiz's exploratory nature.
The gamification
A five-question knowledge quiz that assessed users' understanding of Spanish wines while offering the chance to win a trip to experience an authentic wine tourism journey.
Personalized result badges
Wine Enthusiast
You've just started your journey into Spanish wines, but there's so much more to explore. Continue discovering the Rutas del Vino to unlock the secrets of Spanish wine culture.
Wine Taster
Congratulations, your knowledge of Spanish wines is solid and you're on the right path to becoming a true expert. Keep exploring and deepen your understanding through the Rutas del Vino.
Sommelier
You're a genuine Spanish wine expert. This delicious world holds no secrets for you. You have in-depth knowledge of regions, grape varieties, and wine traditions. As a true sommelier, don't miss the wine route experiences across Spain's Rutas del Vino.
Advertising visuals
Custom graphics created for Instagram, Meta, Linkedin and Twitter.
Spain Tourism in Italy
2020–2024
Type: gamification | social media & digital marketing
Industry: tourism & marketing
The client
Spain Tourism in Italy is the official body responsible for promoting Spain as a travel destination for the Italian market. At the time, each country operated its own independent social media presence, before Spain unified its global accounts in 2025.
The challenge
Over four years, the goal was to build and maintain an active and engaged community around Spanish tourism through gamification and prize contests. Each initiative required its own visual identity, logo, and aesthetic, always built around a specific concept connected to Spain and its culture. In total, 16 initiatives were developed, including 6 prize contests, all promoted across Instagram, Facebook, Linkedin, and Twitter.
My rol
Creative direction & design
Art direction for integrated campaign series
Designed unique visual identities & logos for each initiative
Concept development participation
Visual consistency across all platforms
Advertising and social media visuals (Instagram, Facebook, LinkedIn, X)
Copywriting feedback, messaging optimization
Results & impact
16 gamified campaigns and initiatives successfully launched across all platforms
6 gamified contests with prizes executed
Ranked in top 3 engagement every year among all European Spain Tourism offices
Spagna Green
The visual identity
The logo merged hand-drawn typography with a clean sans-serif typeface, balancing organic and urban aesthetics to reflect sustainability's core message. Two shades of green reinforced the environmental theme, while a red-accented carnation (Spain's national flower) at the top created a visual bridge between nature and national identity. The red accent tied everything back to Spain visually.
The gamification
A 5-question personality quiz designed to match Italian travelers with their ideal sustainable Spanish experience. The gamification mechanic was simple: users answered questions about their travel preferences (urban sustainability, nature exploration, and food & wine experiences) and received a personalized tourism guide based on their profile.
Personalized result badges
Each outcome was paired with a custom icon-badge that visually represented the recommended experience.
Sustainable City Explorer
When you travel to a new city, you always look for the most sustainable solutions: from transportation to social and cultural initiatives. You show a genuine interest in sustainable and culturally rich destinations, which is why Valencia is the perfect city for you!
Download the guide and discover Valencia, Europe's Green Capital 2024.
Nature Adventurer
When you plan your trips, you always seek out the best outdoor experiences to fully immerse yourself in nature. That's why Spain's national parks and nature reserves in the north offer exactly what you're looking for!
Download the guide and discover some spectacular natural activities for your next adventure.
Gourmet & Sustainable Explorer
When organizing a trip, there's nothing more important than enjoying authentic gastronomic experiences. You love treating yourself to local, farm-to-table dishes and regional products. That's where Spain's wine routes are perfect for you: delightful wine tourism experiences where you can visit wineries, stay in vineyard accommodations, and participate in tasting courses.
Download the guide and discover the Spain's wine routes!
Advertising visuals
Visuals created for Instagram, Meta, Twitter and Linkedin to promote the quiz.
Spain Wine Quiz
The visual identity
The logo featured two wine glasses in red and white, mirroring Spain's flag colors. The glasses were rotated to echo the silhouette of question marks ¿? that outlined them, a nod to Spanish grammar's distinctive punctuation and the quiz's exploratory nature.
The gamification
A five-question knowledge quiz that assessed users' understanding of Spanish wines while offering the chance to win a trip to experience an authentic wine tourism journey.
Personalized result badges
Wine Enthusiast
You've just started your journey into Spanish wines, but there's so much more to explore. Continue discovering the Rutas del Vino to unlock the secrets of Spanish wine culture.
Wine Taster
Congratulations, your knowledge of Spanish wines is solid and you're on the right path to becoming a true expert. Keep exploring and deepen your understanding through the Rutas del Vino.
Sommelier
You're a genuine Spanish wine expert. This delicious world holds no secrets for you. You have in-depth knowledge of regions, grape varieties, and wine traditions. As a true sommelier, don't miss the wine route experiences across Spain's Rutas del Vino.
Advertising visuals
Custom graphics created for Instagram, Meta, Linkedin and Twitter.
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