Video Progetti
2025
The client
Video Progetti is a leading Italian broadcast distributor and A/V system integrator with over three decades of experience in the media industry. Their clients include major broadcasters such as RAI, Mediaset, and Rai Way.
The challenge
The existing brand identity no longer reflected the company's positioning in a highly specialized and evolving market. The goal was a full rebranding that felt modern and confident, keeping the name and color palette to preserve recognition, while building a completely new visual language around them. The project also included a full website redesign, developed following European Accessibility Standars.
My role
Art direction
Logo redesign
Brand identity system
Corporate materials
Web design
Restyling logo
Old logo
The previous identity carried the visual language of the early 2000s: a gradient sphere, mixed typographic styles, and an overall aesthetic that no longer matched the company's positioning in a specialized B2B technology market.
New logo
Blue and orange, the two colors the brand had built recognition around, were kept. Everything else was rebuilt from scratch.
The monogram combines "V" and "P" in a geometric, structural form that references the company initials and the idea of connection, core to what Video Progetti does. The typography is bold and consistent, and the dots on the two "i" letters pick up the brand colors, tying the wordmark and the monogram together into a coherent system built for engineers, buyers, and creative professionals who expect precision in everything they see.
Corporate materials
Beyond the office
Brand pattern
The identity includes a directional arrow pattern that repeats consistently across all materials. The rhythm is interrupted by two arrows in the brand colors, a simplified abstraction of the "V" and "P" initials facing each other. A small detail that represents something central to how Video Progetti works: a company that does not just deliver technology but stops to listen, understand, and find the right solution together. Direction matters, but so does the conversation that shapes it.
Institutional video
Website
The Video Progetti's website follows European Accessibility Standars, ensuring inclusive and easy-to-use navigation.
Visit the website
Video Progetti
2025
The client
Video Progetti is a leading Italian broadcast distributor and A/V system integrator with over three decades of experience in the media industry. Their clients include major broadcasters such as RAI, Mediaset, and Rai Way.
The challenge
The existing brand identity no longer reflected the company's positioning in a highly specialized and evolving market. The goal was a full rebranding that felt modern and confident, keeping the name and color palette to preserve recognition, while building a completely new visual language around them. The project also included a full website redesign, developed following European Union accessibility standards.
My role
Art direction
Logo redesign
Brand identity system
Corporate materials
Web design
Restyling logo
Old logo
The previous identity carried the visual language of the early 2000s: a gradient sphere, mixed typographic styles, and an overall aesthetic that no longer matched the company's positioning in a specialized B2B technology market.
New logo
Blue and orange, the two colors the brand had built recognition around, were kept. Everything else was rebuilt from scratch.
The monogram combines "V" and "P" in a geometric, structural form that references the company initials and the idea of connection, core to what Video Progetti does. The typography is bold and consistent, and the dots on the two "i" letters pick up the brand colors, tying the wordmark and the monogram together into a coherent system built for engineers, buyers, and creative professionals who expect precision in everything they see.
Corporate materials
Beyond the office
Brand pattern
The identity includes a directional arrow pattern that repeats consistently across all materials. The rhythm is interrupted by two arrows in the brand colors, a simplified abstraction of the "V" and "P" initials facing each other. A small detail that represents something central to how Video Progetti works: a company that does not just deliver technology but stops to listen, understand, and find the right solution together. Direction matters, but so does the conversation that shapes it.
Institutional video
Website
The Video Progetti's website follows European Accessibility Standars, ensuring inclusive and easy-to-use navigation.
Visit the website
Video Progetti
2025
The client
Video Progetti is a leading Italian broadcast distributor and A/V system integrator with over three decades of experience in the media industry. Their clients include major broadcasters such as RAI, Mediaset, and Rai Way.
The challenge
The existing brand identity no longer reflected the company's positioning in a highly specialized and evolving market. The goal was a full rebranding that felt modern and confident, keeping the name and color palette to preserve recognition, while building a completely new visual language around them. The project also included a full website redesign, developed following European Union accessibility standards.
My rol
Art direction
Logo redesign
Brand identity system
Corporate materials
Web design
Restyling logo
Old logo
The previous identity carried the visual language of the early 2000s: a gradient sphere, mixed typographic styles, and an overall aesthetic that no longer matched the company's positioning in a specialized B2B technology market.
New logo
Blue and orange, the two colors the brand had built recognition around, were kept. Everything else was rebuilt from scratch.
The monogram combines "V" and "P" in a geometric, structural form that references the company initials and the idea of connection, core to what Video Progetti does. The typography is bold and consistent, and the dots on the two "i" letters pick up the brand colors, tying the wordmark and the monogram together into a coherent system built for engineers, buyers, and creative professionals who expect precision in everything they see.
Corporate materials
Beyond the office
Brand pattern
The identity includes a directional arrow pattern that repeats consistently across all materials. The rhythm is interrupted by two arrows in the brand colors, a simplified abstraction of the "V" and "P" initials facing each other. A small detail that represents something central to how Video Progetti works: a company that does not just deliver technology but stops to listen, understand, and find the right solution together. Direction matters, but so does the conversation that shapes it.
Institutional video
Website
The Video Progetti's website follows European Accessibility Standars, ensuring inclusive and easy-to-use navigation.
Visit the website
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