Volumi
2022
The client
Coltura & Cultura is an editorial project by Bayer Italy dedicated to telling the story of Italian agriculture: how food is grown and how it reaches our tables. The project includes articles, videos, and a collection of 15 digital volumes, each focused on a specific crop.
The challenge
The 15 volumes of the collection were moving to a fully digital format and needed new covers to match. Each cover had to feel contemporary and work in a digital environment, while still being immediately recognizable as a representation of its specific crop.
My role
Art direction
Illustration
Social media visuals
Motion design for social content
The illustrations
The concept behind each cover combines the natural form of the crop with a geometric, icon-like aesthetic, giving them a digital quality while keeping a strong visual connection to the subject. The colour palette for each cover was drawn directly from the natural colours found in each crop, including pinks, purples, and browns, so every choice has a reason rooted in nature itself.
Social media videos
Volumi
2022
The client
Coltura & Cultura is an editorial project by Bayer Italy dedicated to telling the story of Italian agriculture: how food is grown and how it reaches our tables. The project includes articles, videos, and a collection of 15 digital volumes, each focused on a specific crop.
The challenge
The 15 volumes of the collection were moving to a fully digital format and needed new covers to match. Each cover had to feel contemporary and work in a digital environment, while still being immediately recognizable as a representation of its specific crop.
My role
Art direction
Illustration
Social media visuals
Motion design for social content
Social media videos
The illustrations
The concept behind each cover combines the natural form of the crop with a geometric, icon-like aesthetic, giving them a digital quality while keeping a strong visual connection to the subject. The colour palette for each cover was drawn directly from the natural colours found in each crop, including pinks, purples, and browns, so every choice has a reason rooted in nature itself.
Volumi
2022
The client
Coltura & Cultura is an editorial project by Bayer Italy dedicated to telling the story of Italian agriculture: how food is grown and how it reaches our tables. The project includes articles, videos, and a collection of 15 digital volumes, each focused on a specific crop.
The challenge
The 15 volumes of the collection were moving to a fully digital format and needed new covers to match. Each cover had to feel contemporary and work in a digital environment, while still being immediately recognizable as a representation of its specific crop.
My rol
Art direction
Illustration
Social media visuals
Motion design for social content
The illustrations
The concept behind each cover combines the natural form of the crop with a geometric, icon-like aesthetic, giving them a digital quality while keeping a strong visual connection to the subject. The colour palette for each cover was drawn directly from the natural colours found in each crop, including pinks, purples, and browns, so every choice has a reason rooted in nature itself.
Social media videos
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